The Marketing Portal

ICM's Marketing Portal is a simple and scalable solution that puts you in control to deliver your marketing material to where it's needed.

This unique and powerful platform boasts the following features delivering tangible benefits in every way.

Marketing Portal Platform General

• Tiered ultra secure account structure
• Configurable user security
• Login audit log
• User permissions management
• White box solution
• Configurable branding
• Unique Administrator Report Module

Marketing Portal Administration

• Create and manage sub/child accounts
• Create and manage sub/child account users with a range of permissions
• Upload sub/child account artwork for personalisation of PDF and HTML content
• Upload sub/child account twitter account address
• Upload sub/child account e-commerce system account address for Buy Now links
• Upload product file CSV to make available to child/sub accounts for email population and Product Lists
• Product file custom fields to ensure bespoke optimisation with your own product file
• Product file switch codes and alternative product codes for multi-wholesaler/distributor compatibility
• Product file multi-currency pricing
• Create promotional content categories
• Upload relevant fonts for PDF population
• Upload single and multipage PDF documentation with dynamic/changeable fields for sub/child account usage
• Upload html/email content with dynamic/changeable content for sub/child account usage
• Create plain text version of HTML promotional content
• Create Product Lists for pre-prepared HTML content to enable Buy Now links for child/sub accounts
• Pre-populate dynamic/changeable fields via CSV upload
• Set PDF download option for sub/child accounts
• Set PDF print only option for sub/child accounts
• Set price fields for printed collateral - by range or pack
• Set keyword search for pre-prepared promotional content
• Set start and end dates for pre-prepared promotional content
• Elect which child/sub accounts can see which pre-prepared promotional content
• Use the Message Board to post messages to individual users and or groups of users
• Use WYSIWYG Editor to create post login Home Page c/w personalised fields for child/sub accounts
• Set email sending threshold level for child/sub accounts
• Use multi currency, multcode, multi publication upload to vary content to specific groups of child/sub accounts

Marketing Portal Administration Reports

• Helicopter view of system usage by child/sub accounts
• Unique report designer
• Unique report scheduler
• Boardroom ready reports
• Report on individual account activity, group activity or overall activity
• Report on campaign success
• Report on product or product group activity

Marketing Portal Child/Sub Account Email Marketing Module

• Contact Data Management and Personalisation
• Unlimited number of contact records in database
• Unlimited number of mailing lists / address books
• Contact import using CSV
• Contact export using CSV
• CSV import log
• Amend contact details on-screen, or re-import to refresh the data
• Unrecognised email addresses identified and flagged on upload
• Auto 'cleansing' of mailing lists
• Unlimited number of customisable data fields (in addition to the five default variables)
• Automatic bounce handling
• Suppression list management for unsubscribes
• Export soft and hard bounces and unsubscribed contacts by date range, campaign or total amount
• Automatic management of unsubscribes

Preprepared content - i.e. Content provided by Administrator

• Ability for a child/sub account to make use of automatically personalised collateral provided by the administrator
• Further personalise your email sent from and subject line
• Tweak and personalise content with our powerful WYSIWYG editor
• Make use of unique Product List Buy Now links and Order Pads to capture immediate sales
• Make use of unique Product List Buy Now links direct to your e-commerce solution (where applicable)
• Built-in Spam Assassin spam checker
• Utilise plain text only alternative content
• Personalised preview
• Free, unlimited test sends
• 'Refer a Friend' link
• 'Add to safe senders list' link
• Link to multiple, auto de-duping mailing lists
• Uncapped send volume
• Any replies to your email can be set to forward to an address of your choice
• Schedule campaigns to be sent in the future
• Full report suite

Template content - i.e. Content created by child/user account possibly utilising an HTML template

• Select from a range of templates or upload your design templates into The Marketing Portal
• Ability to personalise your email sent from and subject line
• Personalise your email content at the touch of a button using ou powerful WYSIWYG editor
• Create a unique Product List with Buy Now links to Order Pads to capture immediate sales
• Create a unique Product List with Buy Now links direct to your e-commerce solution (where applicable)
• Easy image upload to your own image library
• Select images from a product file
• Easy image resizing tool
• Add external web links to your email content at the touch of a button
• Create plain text only campaigns
• Built-in Spam Assassin spam checker
• Personalised preview
• Free, unlimited test sends
• 'Refer a Friend' link
• 'Add to safe senders list' link
• Link to multiple, auto de-duping mailing lists
• Uncapped send volume
• Any replies to your email can be set to forward to an address of your choice
• Schedule campaigns to be sent in the future
• Full report suite
• Re-use the template to make the creation of the next campaign easier

Email Module Reporting and Analysis

• Historical access to reports and campaigns
• Real-time email campaign statistics
• Link tracking
• Sent and Open reporting
• Hard and Soft bounces
• CSV export of statistics

Twitter

• Tweet direct from The Marketing Portal
• Automatically Tweet when sending email campaign
• Direct links from Twitter to view the email online
• Tweet view statistics within reporting module

Integrate with Third Party Software

• API to connect The Marketing Portal to your back-end data system
• Link to product files

PDF Collateral

• The child/sub account is recognised at login and automatically personalises the PDF collateral
• PDF's can be as small as a business card or as large as a banner, or multiple pages
• The Marketing Portal Wizard allows the child/sub account to see the PDF's posted to their account
• The administrator can make aspects of the PDF dynamic for the child/sub account to complete
• The dynamic fields can be pre-populated by the administrator and overwritten by the child/sub account
• The child/sub account completes the dynamic fields and refreshes with a zoom and draft proof
• The administrator can set the right to allow the child/sub account to download a high res print ready PDF
• The administrator can insist on the print being handled by them
• Reorder from Order History

Support

• Online FAQ and help
• A range of screencasts and video tutorials
• Free unlimited email support
• Free telephone support
• Dedicated Account Manager who knows your business

What do I do next?

ICM can help you assess your needs, gather information and explore options for your organisation. Call us on 0845 331 1215 or click here to contact us.